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GE to Sell Appliance Business

GE may be leaving the industry but we’re still here to service your GE appliances

GESince 1905, GE has been a trusted name in the household appliance business. Now, the company is selling its dominant brand name to Electrolux, a high-end Swedish appliance company. Electrolux has agreed to pay $3.3 billion for GE’s appliance business and will continue to use the GE brand name for 40-something years.

GE is so wedded to appliances in the American mind that you may not realize appliances are no longer the company’s core business. GE’s desire to help consumers afford appliances in the wake of the great depression resulted in the formation of GE Credit Corp., and from there the company continued to grow its finance holdings. Today GE is also heavily invested in aviation and energy and the complicated machinery that go along with them.

GE appliances are still selling well, with $5.7 billion in revenue and $381 million in profit last year from the appliance and lighting division. However, these figures were dwarfed by other sectors contributing to GE’s total annual revenue of $146 billion.

Typically, when a brand gets sold the new owners don’t make any drastic changes. After all, they bought the brand and the product line for a reason. While there is no reason to expect any drastic changes in products or services from GE under Electrolux, it is still comforting to know that you can continue to use your same trusted appliance repair company for all your installation, repair, and maintenance needs for GE appliances bought before and after the sale.

At American Appliance Repair, we have been repairing all kinds of GE appliances, as well as other brands, since 1980. We have some of the best repair techs in the business—friendly, courteous, respectful, and incredibly skilled. No matter what may be wrong with your GE appliance, we can help you fix it. You can count on our techs to give you an accurate picture of the problem as well as the likely repair cost. We always use quality replacement parts to make sure you get a lasting repair.

Because we know that every moment you go without a working appliance is an inconvenience, we strive to provide same-day appliance repair to every customer. Please don’t hesitate to give us a call the next time any of your major household appliances starts acting up.

 

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